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Occupational Medicine Sales & Marketing – Touchpoints for a No Touch World
Course content
Day 1 – October 27, 2020
Welcome video – Dr. Earl00:5:47
Increase your online presence part 1 – inbound tactics – Ira Pasternack00:32:58
Inbound marketing quiz
Increase your online presence part 2 – outbound tactics – Ira Pasternack00:30:54
Outbound marketing quiz
Evaluation – online presence
Reputation Matters – Lauren Parr00:32:45
Reputation Matters quiz
Evaluation – Reputation matters
Day 1 Panel – Q&A live session00:00:00
Day 2 – October 29, 2020
Day 3 – November 3, 2020
Day 4 – November 5, 2020
Day 5 – November 10, 2020
Day 6 – November 12, 2020
Day 7 – November 17, 2020
Day 8 – November 19, 2020
Description
Don’t Let COVID Stop You from Growing Your Occ Med Practice
Presented by ACOEM & NAOHP
Enroll Now!
Course begins October 27, 2020 and runs twice a week for 4 weeks.
How and why should you market your occupational medicine practice during and after a pandemic?
What channels do employers use to connect with occupational medicine providers?
What is your market share and what are your growth opportunities?
What are your competitive advantages?
How are you / is your practice viewed by employers in the market?
What types of marketing work for Urgent care, Traditional Occupational Medicine, hospital based, blended practices?
Find out in this virtual event featuring highly experienced professionals running successful occupational medicine sales and marketing operations for decades.
Here are some of the topics we’ll cover in this event over 2 hours twice a week for 4 weeks:
- Increase your online presence part 1 – inbound tactics
- Increase your online presence part 2 – outbound tactics
- Analyze your local employer market
- Reputation Matters
- Market Analysis – Metrics to present to administration
- Create a sales and marketing plan
- Creating Value in Hyperconnected World
- Occupational Medicine Success: It’s All About Relationships!
- Basic Sales Skill Sets
- Honing your presentation skills – live or online
- Best ways to maintain Communication with employer clients
- Prioritizing Prospects – A, B, C
- Using Testimonials to Sell
- Setting up a CRM for Occmed Sales
- Employer Point of View
- Telemarketing campaigns
- Sales process – daily, weekly routine
- Selling on LinkedIn
- Converting – Closing the sale
- Tracking progress – Monthly, quarterly, annually
- Selling to Third Party Admins (TPAs)
Touchpoints Benefits
- Stand out from your competition by offering unique perspectives on sales presentations
- Grow your marketing team for free by empowering everyone in the office
- Building employee confidence through micro-behaviors
- How to measure success of marketing efforts
- Saving lives by removing barriers to health delivery
- How to get people to “delightfully buy from you”
- “Co-designing” solutions for customers
- Delivering accountability
- Creating “nice friction” to challenge your team to excel
- Secret question that landed multiple school districts
- How to hire people with a passion for helping others
- Structural design for the “universal business diagram”
- Measuring success, proving your existence to health system administration
- Delivering performance guarantees
- How to have an “unfair competitive advantage” in your market
- How to empower patients, employers and staff to give you feedback
- Make better decisions with better data Real life use cases
- Creating solutions on the fly
- Measuring expectations for patients, employers and staff
Lessons are pre-recorded, but released on a twice a week schedule, Tuesdays and Thursdays, starting October 27. That way if you are not able attend a particular session when released you will have full benefit of seeing it later.
The live panel discussions will occur later in the day after the recorded sessions, but these will also be recorded for later viewing. Attendees will be able to ask questions during these live sessions.
Highly Experienced, Professional Instructors
Most of the instructors in this course have decades of experience with Occupational Medicine sales, marketing and operations.
Sponsors & Partners
NAOHP members, use your NAOHP password as the coupon code for your member discount.
ACOEM members, get your coupon code from your ACOEM email announcement or click the logo below to be taken to the ACOEM site to get your code.
Get to Know Our Instructors – Checkout the Touchpoints Podcast:
FAQs
Yes, all the sessions are recorded and can be viewed anytime after the release date
Yes, the sessions are released on those days and are pre-recorded, they can be accessed anytime then and beyond.
The live Q&A with the presenters will be at 1:30 pacific each Tues and Thu. After the live events, these too will be recorded and added as lessons to the course.
Registration is on an individual basis with on email per attendee, and the completion certificate will be issued in that name. There is no restriction on how often or on how many different devices the course is viewed, but access will be through that one individual email.
Yes, please contact via chat lower right with how many attendees you have and if you are eligible for either the NAOHP or the ACOEM discounts.
You will be emailed a receipt with your registration information to give to your payables department for reimbursement, or you can print out the checkout page before you submit payment. We do not accept checks or POs, payment must be made online with a credit or debit card.
More Questions?
Just use the chat box lower right and we’ll answer as soon as we can!
What to learn?
Attract more employer prospects by optimizing your online presence -- Determine patient volume and revenue projections based on a market analysis -- Boost online reputation ratings -- Create a Sales & Marketing plan -- Build successful employer relationships -- Hone your presentation skills -- Develop Sales Skills -- Enhance and maintain employer communication via digital, telemarketing and virtual channels -- Create value for your clients and your practice -- Develop a sales process that is measurable and converts new employer accountsTarget Audience
- Physician and non-physician owners, administrators, directors, sales & marketing professionals and office managers of independent occupational medicine practices, urgent care centers, hospital affiliated occ med departments and blended clinics.
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